Scott Coker: “By the end of 2011, people will know who Fedor Emelianenko is here in America.”

Strikeforce CEO, Scott Coker gives his thoughts on the future of the formerly ranked number one heavyweight in the world, Fedor Emelianenkol, explaining 2011 will be a big year for the Russian and everybody will know who he is by the end.

Coker, speaking via, said:

“Do we need him to take the next step? I would say no. But was it a good move for the company? I would say yeah because he’s a guy that will move the needle. When you’re a promoter, these are the four things I look for: Do you have drawing power at the gate? Do you move the needle for TV ratings? Can you obtain media? Are you going to be able to create the buzz for a big event? Fedor does all those things. He moves the needle in the TV ratings, for sure. He moves the needle as far as the gate goes.”

“I personally think that next year (2011) will be a big step for him even though he’s been fighting for such a long time and you and I know him, I used to watch him fight in PRIDE back in Japan when I was working in K-1, so the guys a legend in the sport but a lot of the everyday fans here don’t know who he is yet. So, by the end of 2011, people will know who Fedor Emelianenko is here in America.”

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