Reebok Pulls Jon Jones Endorsement Deal Effective Immediately

More bad news for UFC light heavyweight champion Jon Jones, as Reebok has terminated its endorsement contract with him, effective immediately.

It was confirmed by Reebok on Wednesday after the following tweet by ESPN business analyst Darren Rovell revealing the termination.

BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.
— Darren Rovell (@darrenrovell) April 29, 2015

Jon Jones becomes 1st athlete to lose two shoe & apparel deals (Nike and now Reebok) in 8 months. — Darren Rovell (@darrenrovell) April 29, 2015

Reebok releasing a statement saying:

“In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately.”

Jones was one of the few fighters that got an individual endorsement deal with Reebok separate from the agreement the athletic apparel company has with the UFC to provide fighter uniforms and fan apparel. Notable fighters with individual Reebok deals include Ronda Rousey, Conor McGregor, and Paige VanZant, among others.

The Reebok termination was the latest blow in a 24-hour period that has seen the pound-for-pound great stripped of his light heavyweight championship, indefinitely suspended by the UFC, and removed from the UFC fighter rankings.

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