Mark Fischer: UFC has been working on the Japan market for many years

Mark Fischer, the man responsible for expanding the reach of the UFC throughout the continent of Asia, has been speaking about yesterday’s news that the promotion are planning to hold an event in Japan during the month of December, something Fischer says has been coming for some time now.

Fischer, speaking via, said:

“Zuffa has been working on the Japan market for many years, and the various relationships and resources we have built up here over this time have generated some significant opportunities for us now. TV Bank and NTT Plala’s distribution of our content will bring UFC content to new audiences. For example TV Bank’s official UFC mobile site is being made available to all 100 million mobile phone users in Japan, and NTT Plala’s Hikari TV channel will reach their growing base of 1.3 million subscribers.”

“This additional exposure will naturally help build the UFC fan base in Japan; given the marketing and promotion of these channels, and the fact that all over the world, when new audiences get the chance to see UFC, many tend to come back for more and ultimately become avid fans.”

“We believe we have a great roster from which to select a very attractive card for our first major UFC event in Japan, with both local and global relevance. There is now a strong group of Japanese UFC fighters, ranging from top middleweight contender Yushin Okami to household names like “KID” and Akiyama, to newer entrants who will only improve as they gain more experience in the Octagon. We would also bring other top fighters from the rest of the world whom we know Japanese fans will be excited to come and watch.”

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