Lorenzo Fertitta: UFC on FOX Debut Will Cost Zuffa $16 Million, But Well Worth It

UFC co-owner, Lorenzo Fertitta has revealed that Zuffa will take a $16 million loss on this weekends UFC on FOX event, although he knows over the next ten years they will make it back at a reported rate of over $70 million a year.

Fertitta, speaking via the Sports Business Journal, said:

“When we were on Spike TV, that was a launching pad. We look at Fox as a bigger and better platform that could elevate the brand. We’re flat out going to lose money on this fight. But that’s the investment we’re making. Those are the steps we’ve got to take to make Cain and Junior pay-per-view stars and lift up the whole thing. Maybe we think a little funny here, but that’s well worth forgoing $16 million. Take that out over the next 10 years and we get a healthy return.”

About William Smith

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