Bob Arum Says The Mixed Martial Arts Audience Is Still Too White

A few years back, Bob Arum labelled the majority of mixed martial arts fans as “skinhead white guys.” Even with MMA pay-per-view and arena audiences exploding across the U.S. and the world, Arum still believes MMA’s fan base is limited.

Arum, speaking with USA Today, said:

“It’s the same audience over and over, It’s white males, and they have never been able to expand their demographic. “The Hispanics don’t care anything for it. Most African-Americans don’t watch it. Hey, this country is becoming more and more Hispanic, and it’s growing African-American (in the) audience.”

“So the future success of UFC is limited. The success of boxing is not, because boxing reaches those groups. The only demographic that boxing has lost is the white, young males, period.”

Here’s a video from last weekend’s Strikeforce event and the fans at the Izod Center appear to be pretty diverse to us:

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