Bellator Fighting Championships partners with Everlast

Bellator Fighting Championships today announced a new partnership with sports-equipment giant Everlast.

As part of the deal:

– Everlast will become the exclusive equipment provider for Bellator, including fight gloves, cages and training equipment.

– Everlast will produce a line of co-branded MMA equipment that will be available nationwide through catalog, online and retail.

– Everlast will also be a category-exclusive promotional sponsor of all Bellator events and the two companies will both strategically market, promote, publicize and advertise their partnership through a wide variety of channels.

Bellator kicks off its second season next month on FOX Sports Net.

“This is a proud moment for Bellator,” Bjorn Rebney (Bellator founder and CEO) stated. “Everlast is one of America’s most iconic brands, and they have a 100-year history of providing the best-quality equipment for professional and amateur fighters around the world. We are thrilled that our fighters will be using Everlast gear and are also very pleased to have Everlast’s support as a category-exclusive sponsor.”

“Built on 100 years of experience, no other brand in fight sports is as authentic or has a deeper understanding of a fighter’s needs, wants and desires than Everlast,” said Adam Geisler (President of Everlast). “Bellator is one of the most innovative and respected brands in the MMA industry and their tournament format reflects their own unique authenticity and understanding of the professional fighter. We are extremely excited and believe this partnership provides a tremendous opportunity to lift both brands to a new level.”

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