Forbes Fab 40: UFC ranks No. 7 on list of ‘World’s Most Valuable Sports Brands’

Forbes explains as part of its “Fab 40” feature.

The purchase of a brand can have a big impact its value. The UFC was acquired by WME/IMG this summer for $4 billion. By my count the price allocation of the deal valued the UFC’s brand at $2 billion–more than three times its value a year ago–based on the enterprise value premium paid for the mixed martial arts promotion. The UFC posted the biggest year–over-year increase among business brands. But if the UFC does not become bigger and more profitable–thererby justfifying its $4 billion price tag–its brand could fall sharply in value.

About Debbie Wiseman

Editor in chief, Conor McGregor fangirl, animal lover. Follow me on twitter @MMAPARADISE and @djwnl