UFC Loses Sponsor “Xyience”

The UFC is losing one of their long time sponsors, Xyience, a “hardcore” energy drinkc company was recently sold to a different company. Sources spoke with the CEO of Big Red Ltd., Gary Smith, who had this to say:

“Big Red’s resources and selling system could create significant growth opportunities for Xyience. And even though the brand will end its time as the self-proclaimed “official energy drink of the UFC,” Xyience won’t forget these consumers. Rather, Smith wants the brand to also reach other healthy people, such as Crossfit athletes, Color Run participants, and marathoners, for example. I’m just gonna soften it up a little bit, Make it a little less hardcore than the image that it’s got today.”

About William Smith

After watching the first Ultimate Fighting Championship I became instantly hooked. I've been a huge fan of the sport of MMA ever since. Haven't missed a UFC event & thanks to fight pass I've witnessed some of the all time greatest fighter & athletes the sport through Pride, Strikeforce, WEC, Glory, Pacrase, EliteXC.............. I resently joined MMA-paradise.com & will use this site to continue to bring the latest news from the world of MMA to all our loyal followers.