Reebok Signs Jon Jones & Ronda Rousey

Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC® World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership with UFC, the world’s leading mixed martial arts organization, taking the global fitness brand’s commitment to the sport to an entirely new level.

Jones, the UFC Light Heavyweight Champion, and Rousey, the UFC Women’s Bantamweight Champion will be working closely with Reebok to help develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit.

“Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters,” said Matt O’Toole, President, Reebok. “We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.”

On December 2, it was announced that, starting in 2015, Reebok will be the exclusive authentic global outfitter of UFC. As part of the long-term partnership with UFC, Reebok is creating, for the first time ever, UFC ‘Fight Week gear’ and ‘Fight Night Kits’ for all UFC athletes, as well as an apparel collection for millions of UFC fans around the world.

Jones and Rousey join UFC Lightweight Champion Anthony Pettis and former UFC Welterweight Champion Johny Hendricks as part of Reebok’s growing roster of UFC athletes.

You’re not the only one dancing today, @JonnyBones. Check it out. I am #TeamReebok. An official @Reebok athlete! pic.twitter.com/BlYqMVPBwF
— Ronda Rousey (@RondaRousey) December 16, 2014
Ronda Rousey

An Olympic medalist and Judo World Champion, Rousey is undefeated in 10 MMA fights and was the first female athlete to sign with UFC. A global phenomenon, Ronda has helped to shift perceptions around the world of what it means for women to compete in combat sports. Her next bout will be against Cat Zingano at UFC 184 on February 28, 2015.

“From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes. The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters,” said Rousey.

About William Smith

After watching the first Ultimate Fighting Championship I became instantly hooked. I've been a huge fan of the sport of MMA ever since. Haven't missed a UFC event & thanks to fight pass I've witnessed some of the all time greatest fighter & athletes the sport through Pride, Strikeforce, WEC, Glory, Pacrase, EliteXC.............. I resently joined MMA-paradise.com & will use this site to continue to bring the latest news from the world of MMA to all our loyal followers.