UFC Sign Three-Year Deal with BT to Broadcast Events in the UK and Ireland

The UFC has signed a three-year deal with BT to broadcast it’s events in the UK and Ireland beginning on August 3rd, 2013. The three-year partnership will see all UFC live and taped events broadcasted on the BT Sport channels and for the first time ever fans will enjoy originally produced programming for the UK and Irish audience with exclusive access which will result in up to 400 hours of TV programming.

Garry Cook, Executive Vice President and Managing Director of UFC EMEA, said:

“The keys to success for UFC, in broadcast terms, are to identify strategic partners who are committed to building the business together beyond just airing non-European premium live content. UFC athletes are the most committed and dedicated in the world of sport and this new relationship will help people gain a more in depth understanding of the sport and our brand.”

Simon Green, Head of BT Sport, said:

“We’re delighted to have signed this agreement with UFC. We’ve said BT Sport will offer a wide range of sports that appeal to different audiences and we know that UFC has a huge, committed fanbase in the UK and Ireland and we hope they will be excited about our plans to develop the coverage of the sport”.

UFC’s EMEA growth has been unprecedented and continues to define the sports landscape with recent shows in London and Stockholm selling out and showcasing some of the UK and Ireland’s up and coming talent. In 2012 there were over 11,000,000 UK visits to the UFC official website, and the organisation plans to announce further shows in the country to continue to build its fan base and assist the launch of this broadcast relationship.

Garry Cook:

“This agreement is a landmark step in UFC’s development in the UK as it will increase our exposure to a much wider and more mainstream sporting audience. It means that the UK joins USA, Canada, Australia and Brazil as one of our largest TV broadcast markets.

“BT Sport certainly shares our vision for the premium quality broadcast of elite performance sport for our UK audience and we’re very excited about the strategic partnership we’ve entered into. We look forward to working alongside them and showing a wider fan base how exciting and engaging the UFC is.”

About William Smith

After watching the first Ultimate Fighting Championship I became instantly hooked. I've been a huge fan of the sport of MMA ever since. Haven't missed a UFC event & thanks to fight pass I've witnessed some of the all time greatest fighter & athletes the sport through Pride, Strikeforce, WEC, Glory, Pacrase, EliteXC.............. I resently joined MMA-paradise.com & will use this site to continue to bring the latest news from the world of MMA to all our loyal followers.