EA Sports to pull out of MMA video game world after first attempt bombs

Video game developers, Electronic Arts appear set to pull out of making MMA titles in the future after their first attempt could only debut at number 23 in the charts.

The company had hoped to deliver a body blow to THQ’s UFC Undisputed series but if anything it’s had the opposite effect. Doug Creutz, analyst at Cowen & Company, told investors:

“EA’s recently released MMA appears to be more or less DOA (dead on arrival) at retail. UFC recently announced an extension of its license with THQ, likely putting an end to EA’s efforts to expand into the mixed martial arts genre.”

About William Smith

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